When the leisurely charm of tourism, the vibrant energy of nightlife, the rich flavors of gourmet cuisine, and the elegance of cultural and creative industries come together here, the bustling old town of Pingyuan transforms into a treasure-laden neighborhood that embodies Guizhou’s lively spirit and cultural soul. Here, you’ll find not only tantalizing culinary delights but also immersive leisure experiences and annual feasts—offering every visitor a chance to truly savor the taste and warmth of Zhijin.

Specialty Food Cluster: Savor the Flavors of Qianzhong in One Bite

Shijie Zhijin brings together the finest local delicacies from Guizhou and Zhijin itself—from well-known, household-favorite dishes to authentic street snacks; every bite is a testament to time-honored craftsmanship.

Brother Long's Spicy Chicken: As a classic of Guizhou cuisine—ranked among Guiyang’s Top Ten Dishes and Guizhou’s Top Ten Famous Dishes—this dish captivates countless diners with its signature qualities: fragrant, spicy, glutinous, and brilliantly red. The restaurant is designed in a traditional Chinese classical style, offering a spacious, bright, and stylishly elegant ambiance. It’s the perfect choice for tourists looking to enjoy group meals or host special gatherings, allowing you to savor the authentic essence of Guizhou flavors in an exquisite setting.

Xie Family Cold Noodles: This refreshing summer delicacy, one of Guizhou’s Top Ten Famous Snacks, boasts a spicy, fragrant, and delightfully crisp taste that quenches thirst and cools the body—making it an indispensable summer treat for the people of Zhijin. Located in a prominent spot in the neighborhood, this locally renowned brand of buckwheat cold noodles in Zhijin draws crowds during peak tourist seasons, allowing visitors from all over to savor the unique flavors of Zhijin’s snacks in one stop.

Beyond the hardcore culinary delights, this place offers an even more enchanting leisure experience. The music market, housed in a naturally formed cave, seamlessly blends music with nature—melodies fill your ears, while the aroma of fireworks lingers nearby. The Hanfu Pavilion takes you on a journey through time, allowing you to immerse yourself fully in the charm of traditional culture. At Yue Wei Yang Music Restaurant and Music Bar, live performances and song requests create a relaxed, inviting atmosphere where gourmet cuisine and music collide—a perfect choice for art enthusiasts and tourists seeking a relaxing evening escape. Meanwhile, Long Mei Snacks’ authentic flavors and Yuan Su Homestay’s cozy retreat infuse your trip with a genuine sense of everyday life, enabling you to savor delicious food while fully enjoying moments of leisure and tranquility.

Premium Agricultural Delicacies: Bring the Flavors of Qianzhong Home with You

The “Shijie Zhijin” specially established the “100 Counties, 100 Products” Exhibition and Sales Pavilion, creating a dedicated platform for showcasing and selling premium agricultural specialties. Here, you’ll find geographically designated products and unique local treasures from Zhijin County and neighboring counties—such as the tender freshness of bamboo mushrooms, the gentle smoothness of soapberry rice, the vibrant aroma of chili peppers, the rich sweetness of honey, the savory fragrance of cured meat, and the mellow elegance of tea. Each product is a gift from nature and the skillful hands of artisans. The district takes on the mission of “Bringing Zhijin’s Goods to the World” and “Bringing Guizhou’s Goods to the World,” bringing together upstream and downstream enterprises in the industrial chain. So, while enjoying your visit, you can easily pick up authentic Guizhou goods and take home the flavors and heartfelt hospitality of Pingyuan Ancient Town.

An Annual Feast: A Two-Way Journey of Culinary Delights and Culture

The annual Zhijin Gongbao Food, Culture, and Tourism Festival is the city’s most dazzling annual celebration in Zhijin. This grand event, which seamlessly blends gourmet cuisine, history, and culture, offers visitors a double delight for both the eyes and the palate. Among its highlights, the Torch Festival stands out as the pièce de résistance: Visitors from all over gather around bonfires, where songs and dances intertwine, immersing them in the splendid atmosphere of Yi culture and allowing them to experience the warm hospitality of the local people. Here, you can savor delicious local specialties while actively participating in unique ethnic activities, gaining a deeper understanding of Zhijin’s cultural heritage and historical legacy—making your travel experience richer and more meaningful. This festival is not only a showcase of food and culture but also an important platform for fostering cultural exchange and integration, injecting continuous vitality into the ancient town’s tourism and cultural industries.

The ancient town of Pingyuan is a vibrant hub where the bustling market streets and golden craftsmanship come alive—not just as a gathering place for delicious food, but also as a thriving ecosystem where leisure, culture, and industry coexist harmoniously. Whether you’re on a quest to savor authentic Guizhou flavors, shop for local agricultural specialties, or immerse yourself in the annual cultural extravaganza, this town will fulfill all your expectations for an unforgettable journey. Come and savor delectable cuisine amid the lively atmosphere, soak up the rich cultural ambiance, and embark on an unforgettable rendezvous with this charming ancient town!