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Pingyuan Ancient Town
The red gene intertwines with the ancient charm and style.
Congratulations! “Baozhen’s Hometown, Dongtian Weaving Gold” has won the Excellent Case Award for County-Level Brand Building and Promotion in the “Great Wall Award – Cultural and Tourism Good Brand” category.
Date:
2023-07-05
From July 3 to 4, 2023, the World City Brand Conference and the "Great Wall Award—Excellent Cultural and Tourism Brands" Gala were grandly held at City of Dreams—MGM Macau in Cotai, Macao, China. The conference was themed “Cities, Brands, Mutual Learning, and the Future,” and comprised a series of events including the Opening Ceremony of the World City Brand Conference, a Main Forum, four Thematic Forums, and the "Great Wall Award—Excellent Cultural and Tourism Brands" Gala.
From July 3 to 4, 2023, the World City Brand Conference and the “Great Wall Award—Excellent Cultural and Tourism Brands” Gala were grandly held at City of Dreams—MGM Macao in Cotai, Macao, China.
The conference is themed “Cities, Brands, Mutual Learning, and the Future,” and comprises a series of events including the opening ceremony of the World Cities Brand Conference, a main forum, four thematic forums, and the grand launch event for the “Great Wall Award—Excellent Cultural and Tourism Brands.”
Hundreds of industry elites, government representatives, and expert scholars from home and abroad have been invited to delve deeply into the topics and issues that are currently attracting attention in these sectors. Through trend analysis, keynote speeches, authoritative announcements, roundtable discussions, and sharing of successful experiences, they will explore emerging, groundbreaking trends and topics of 2023, analyze the recovery and revitalization of the cultural and tourism industries, and empower cities and the cultural and tourism sector to achieve high-quality development.
During the conference, the results of the “Great Wall Award—Excellent Cultural and Tourism Brands” 2022-2023 annual selection were officially announced, and “Baozhen Hometown: Dongtian Zhi Jin” was awarded the “Outstanding Case Award for County-Level Brand Building and Promotion.”
In recent years, Zhijin County has steadfastly integrated culture into its tourist attractions, enriching their cultural depth and using culture to attract tourists and ensure that visitors remember and cherish the local culture. At the same time, the county has actively developed high-quality tourism routes, offering visitors diversified, personalized, and distinctive travel options. By leveraging online and offline integration and fostering interaction both within and beyond the county’s borders, Zhijin is steadily enhancing its visibility and reputation under the slogan “The Hometown of Bao Zhen—Zhijin, the Cave Paradise.”
Zhijin Cave · Overlord Helmet
Zhijin God of Wealth Temple
Zhijin Pavilion
As an important component of the ancient city of Zhijin, Pingyuan Ancient Town draws upon its rich cultural and historical heritage—“the hometown of Bao Zhen, the magical land of Zhijin”—and adopts a cultural identity characterized by “Lotus-Leaf Lotus City, Misty and Rainy Ancient Town.” Inspired by local architectural features, ethnic customs, and the serene beauty of majestic mountains and clear waters, the town adheres to a development philosophy that respects the natural landscape: building in harmony with the mountains without obstructing them, and alongside the water without impeding its flow. Through a perspective that both recreates history, showcases the present, and embraces simplicity and authenticity, Pingyuan Ancient Town has crafted a contemporary cultural landscape uniquely its own.
Zhijin Pingyuan Ancient Town has now become a successful model in the field of cultural and tourism marketing and communication in the new era, showcasing innovative approaches and trends in cultural and tourism brand marketing and communication, and thus contributing to the high-quality development of Zhijin’s cultural and tourism sector.
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